Site icon Alison Denne

User Research

Parking in Downtown Harrisonburg 

Helping JMU students find parking quicker and easier

How Might We Improve the Experience of Students Looking for Parking Downtown?

Research Questions:

-How do you currently find parking downtown?
-How far do you live from downtown?
-What makes it difficult to park downtown?
-Do you have any stories when it was difficult?
-When do you usually travel downtown?
-What would make it easier to park?
-Where are you typically going downtown?
-Who do you go with?
 
Approach to the Solution
 
Parking downtown has always been a struggle for myself because it is difficult to know where it is safe to park and where the closest parking is to mydestination. I hypothesized that when I asked other JMU students how they found parking, they would also struggle with parking downtown, regardless of when or how they got there.

I decided to ask friends and classmates how they felt about the parking downtown because I knew that they would be more comfortable with talking to me because we knew each other. This allowed me to talk more about their experiences and relate to them, because I knew of the places they were talking about and they could be open with their answers.

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